“Italy wine needs a jolt for exports”: the message launched by Vinitaly

Exports are stable, but they are not growing like a few years back. Further, domestic consumption is not very solid. This is why “we are more and more convinced that Italian wine needs some sort of jolt to increase its performance abroad. Vinitaly will do its part, and organize concrete events in the United States and China, more promotion and training, also using digital tools; but this requires insightful actions and a clean break on specific dynamics”, said Giovanni Mantovani, general manager of Veronafiere, during the presentation of the upcoming Vinitaly events, starting with Wine2Wine, the forum that will be staged in Verona on November 26-27th, after the Vinitaly International events in Hong Kong, Canada and Russia. As far as global exports go, in the first 7 months of 2018 (Eurostat data), Italy has confirmed its position as the second world player after France, which however, like Spain and Australia, has grown more”. “It is a signal that must be taken seriously”, Mantovani told WineNews, “and we must examine promotion. The French, for the world, have Vinexpo; while in Italy there are various players, since in recent years wine has been able to spend many resources made available by companies, the State and Europe, through the CMO. But, maybe now it’s time to understand that division is not helping us at all”.