Signorvino increasingly closer to 50 stores in Italy and abroad: No.8 was opened in Citylife, Milan

If all studies, analyses, and forecasts point to a wine market that is slowly but structurally contracting, there are still those who look beyond the present and continue to bet on the future of the nectar of Bacchus, as well as on its experiential and social dimensions. One such example is Signorvino, the wine bar and restaurant chain founded in 2012 by Sandro Veronesi and now headed by ceo Federico Veronesi and general manager Luca Pizzighella. With more than 2,000 labels on its wine list, the company closed 2025 with a turnover of 90 million euros and is continuing its growth plan to reach 50 stores across Italy and abroad (currently in Paris and Prague). This goal is drawing ever closer thanks to a series of recent openings, including those in Udine and Vicenza, and now with its eighth location in Milan, in one of the most iconic areas of Italy economic capital: CityLife. The new Signorvino store, located on the first floor of the CityLife Shopping District, spans 350 square meters and offers 180 seats, further strengthens the brand strategy of establishing a presence in the most important urban destinations and social hubs, with the aim of bringing Italian wine back to the heart of city life while promoting a model of responsible consumption and a wine culture which is inclusive, accessible, and deeply rooted in the Mediterranean tradition.