THE ITALIAN FOOTBALL CHAMPIONSHIP IS COMING TO A CLOSE, SO FANS ARE NOW FOCUSED ON THE WORLD CUP IN BRAZIL, WHERE FOOTBALL WILL ENCOUNTER WINE, THE NEW "GREEN GOLD" PASSION, ESPECIALLY IF IT IS ITALIAN: CHIANTI, BAROLO AND BARBERA, FIRST OF ALL

The Italian football championship is coming to a close, so fans are now focusing their attention on the next World Cup in Brazil. Since the days of Pelé, Brazil has lived "o futebol" like a religion. But, in the past few years, it has learned to worship another god, the god of wine, Bacchus.
So, Brazil has moved their relationship with Italy and France from the football field to the glass. At the World Cup in America in 1994, Romario and company beat Baggio and Baresi on penalties; now a young Italo -Brazilian winemaker, Monica Rossetti, has signed the World Cup wines, "Faces". They will not be the only wines accompanying the most awaited event, though. Ironically, the official toast will be with the French Champagne Taittinger: the " bleus " that crushed Ronaldo’s Brazil team four years earlier, winning their first World Cup.
The bond is ever more solid and narrates the positive trend of Italian wine, third exporter to Brazil, following Chile and Argentina, with 25.000 hectoliters and a turnover exceeding 11 million euros.

These numbers have attracted the attention of the Piedmont winemakers that know the great passion Brazilian wine lovers have for Barolo and Barbera, as the president of the Consortium Piedmont Land of Perfection (www.piemonte-landofperfection.org), Andrea Ferrero commented. “The market is growing hand in hand with economic development and Piedmont wines are looking for their own space. The latest Brazilian government decision to raise taxes on imported goods to protect domestic production does not help, but we believe that Brazil will become one of the most attractive markets in the near future”.

Chianti reds are equally as popular in Brazil and São Paulo has become a reference point for the largest Tuscan denomination like London, Berlin or New York. Chianti wines aim at high-level quality though they are young and fresh wines. We find all these features in the commitment the Consortium is carrying out to spread the culture and history that is inside and outside the glass. It is the concept of territory and name that wants to return to expressing quality and at the same time strong, true and lasting emotions, "in perfect # chianti cool style… once again”, the Consortium (www.consorziovinochianti.it) explained, “Chianti offers sensory experiences to be remembered”.