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Allegrini 2018
THE EVENT

12th April 2019: Masseto, Italy’s iconic international wine, presents its new winery to the world

The new “home” of one of the most acclaimed Italian wines opens its doors, celebrating with 2018 its first harvest in the new structure

2019 just started, great wines lovers already have an unmissable date to mark in the calendar: on April 12, 2019 will officially introduce the new Masseto winery, one of the icon wines of Italy in the world, one of the best known labels on the planetary level, the most precious Italian, according to the data of “Wine-Searcher”, stably among the top five most sought after by enthusiasts and collectors, according to the “Liv-Ex”, for years dominatrix, among the great wines of Italy, in large international auctions.
A new house ready to open its doors, as anticipated to WineNews by Ceo Giovanni Geddes da Filicaja, which is already operational, in fact, the 2018 vintage took place in the house of the great Bolgheri red wine, which, since the first vintage of 1986, when the first wine produced from the vineyard of Masseto came out, labeled as “Merlot”, while the label Masseto came with the 1987 vintage, to date, has been able to dominate as one of the greatest wines in Italy and in the world.
A new page of a great history, which looks to the future, but without forgetting the past: built on the project of the prestigious studio “ZITO+MORI”, it will be “a completely underground cellar: you will only see the old house in Masseto, which we have rebuilt completely identical as it was in the past,” had anticipated Geddes.
A new home for Masseto, which also “physically” concretizes his completely separate path, as, in fact, has been for years, from Ornellaia. “Both on marketing, which will be led by Alex Belson, and on distribution: with the exception of Italy, the USA, and Canada, where these two great wines have a common distribution, for the rest of the world Masseto will be distributed on the “place de Bordeaux” - explains Geddes - by 15 prestigious negotiators.
On the oenological side too, with the arrival in Masseto of Eleonora Marconi (for years at the Castello di Nipozzano of the Frescobaldi family), who will work here permanently, always under the supervision of Axel Heinz”.

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