In a financial panorama that increasingly looks at wine as an investment asset, there is also “Made in Italy Fund”, the Private Equity fund of Quadrivio & Pambianco (whose investment strategy involves the purchase of shares in leading companies in the market of reference, with a strong propensity for growth and vocation for internationalization) that invests in the wine sector through Prosit Spa, a company founded by Sergio Dagnino. The objective is to create, in 3-4 years, a pole of Italian premium and super premium wineries, with a total turnover of 100 million euros, through the entry into their capital, in order to create a portfolio of wines representative of Italian wine excellence: complementary and synergistic brands to be exported worldwide. The first two companies to be included are the Apulian winery Torrevento, which, with a turnover of 12 million euros (80% of which from exports), is the first company to become part of the Gruppo Prosit, and Collalbrigo Grandi Vini, a company based in Conegliano, in the heart of the Prosecco DOCG.
“Our aim - explains Sergio Dagnino - is to enhance the brands of family businesses, with high potential, supporting the entrepreneur and bringing within the partner companies the necessary managerial and financial resources. Some important private groups and large cooperative companies, which have the merit of having built the Italian leadership in the world, are able to face international competition thanks to the size reached. Prosit aims to create a group of companies, selected among those with a high position, able to face international competition thanks to precise development and investment plans on the market, with the aim of expanding their distribution in the world”.
“In order to face increasingly complex, demanding, competitive and constantly evolving markets, it is necessary to have precise objectives, targeted strategies and important resources - underlines Francesco Liantonio, president of Torrevento and member of the board of directors of Prosit - to be allocated to commercial investments. It is necessary that the companies representing Italian wine work together, creating synergies and development capacity. For us, creating a partnership with Prosit is a great opportunity for the growth and consolidation of our brand in the world. Torrevento is a spokesman for important values on which the entire production chain is based, from the vineyard to the cellar”.
“In a rapidly evolving market such as the wine market, elements of strategic discontinuity are fundamental for development and growth. We enthusiastically welcomed Prosit's proposal because we see these elements and share a long-term vision for the enhancement of local excellence, which can create value for both the companies in the group and the investors in Prosit”, added Francesco Cosulich, owner of Collalbrigo Grandi Vini, a company that has always been dedicated to exports, especially to the USA and the UK, Collalbrigo has a high-level catering clientele and it is the official supplier of Prosecco to the Gruppo Cipriani (Harry’s Bar).
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