Pinot Grigio Delle Venezie “sees pink”: it will be Official Wine of “Giro d’Italia” 2027 again

One of Italy white wine “gems” is preparing once again to toast the achievements of the champions of the “Pink Race”, renewing the strong bond between wine and sport that has endured for decades. In May 2027, Pinot Grigio Doc Delle Venezie will once again take center stage at the Giro d’Italia, renewing the partnership between the Consorzio Doc Delle Venezie and RCS Sports & Events. As Italy leading white wine by export volume and the country largest appellation, Pinot Grigio Doc Delle Venezie will continue its role as the Official Wine of one of the most prestigious and widely followed sporting events on the international stage. The partnership, launched in 2026 through a three-year agreement, is now preparing to write a new chapter, offering another important opportunity for wine to engage with an event of great appeal and global reach.
Officially unveiled in recent days in Rome at the Auditorium Parco della Musica Ennio Morricone, the route of the Giro d’Italia No. 110, scheduled for 2027, will begin in Trieste on May 8th and conclude in Rome on May 30th. Twenty-one stages and more than 3,400 kilometers will take riders across the Peninsula, through historic cities, charming villages, mountains, and breathtaking landscapes. Far beyond its sporting dimension, the Giro will once again shine an international spotlight on the many facets of Italian identity, making the race a privileged platform for promoting Made in Italy excellence. The 2027 route will also pass through some of the most representative areas of Italy Northeast, the production heartland of Pinot Grigio Doc Delle Venezie, beginning with the Grand Start in Trieste itself.
“The renewal of our partnership with the Giro d’Italia” - declares Luca Rigotti, president of Consorzio Doc Delle Venezie - confirms the Consortium commitment to investing in a project with a broad vision, one capable of providing global visibility for our denomination while, above all, communicating its identity and territorial value. The Giro is much more than a sporting competition: it is a journey through Italy, its history, its people, and its excellence. It is a story in which Pinot Grigio Doc Delle Venezie fully recognizes itself, because our wine, too, is the result of a shared heritage, built over time through the work of thousands of producers and the richness of the territories we represent. “The 2027 edition offers an even more meaningful opportunity, with a route that will cross some of the most iconic places in our Northeast. We want this collaboration to help showcase not only a globally successful wine, but also the culture, landscapes, and traditions that form its roots and represent its most authentic value”.