Allegrini 2018

Antinori and Maserati, a partnership that pairs wine and cars: co-branding in the name of quality

The two Made in Italy excellent iconic brands on a tour of joint events around the world

Two Made in Italy excellences together in the sign of quality. On one hand, Antinori, a company that needs no presentation, as it is one of the most prestigious leaders of Italian wine in the world as well as the symbol of elegance in the glass. On the other, one of the most celebrated names in the automobile sector, Maserati. These two highly esteemed companies have formed a partnership to promote one another’s brands in the world. Love had already blossomed between the two excellent brands when Maserati presented the totally customized version of its Levante model for Allegra Antinori at the Geneva Motor Show. This was the first of the “One of One” series, which is a program to customize car models enhanced with details inspired by the personalities of the owners. In the case of the vice president of the Marchese Antinori company, the green of the body is in reference to Tuscany and its vineyard covered hills, of course, and the interiors in the highest quality leather recall the company’s vineyards and barriques.
The Co-branding of the two companies will be developed into a series of events and initiatives, which will take place in Italy as well as abroad.
The union of the Tosco-Emiliano-Romagnolo trans-Apennine axis, from Modena to the green hills of Chianti Classico at Bargino (San Casciano Val di Pesa) will join the scintillating sport models, and their roaring horse power, together with the exceptional value of wines from the Antinori wineries, which boast world-famous wines such as Tignanello, Solaia, and Chianti Classico Vigna Antinori, to name just a few.
The common denominator between these two Italian excellences that apparently move in two distant sectors is the search for detail. And, as a matter of fact, this is the difference between a good product and an absolute excellent one, be it cars or be it wine.

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