02-Planeta_manchette_175x100
Allegrini 2018

Italian style in packaging is worth 6.3 billion euros on the shelf

The third edition of the Osservatorio Immagino Nielsen GS1 Italy, which monitors claims, logos and pictograms that indicate Italian style on packaging
MADE IN ITALY, News
Italian style in packaging is worth 6.3 billion euros on the shelf

How much is “Italian style” worth on shelf sales? Quite a lot, revealed the third edition of the Osservatorio Immagino Nielsen GS1 Italy, which monitors claims, logos and pictograms that indicate Italian style on packaging, which generated something like 6.3 billion euros in 2017, that is, 274 million euros more compared to 2016. Of the 60.600 food products examined sold in super and hypermarkets more than 25% indicated their “Italianness” on the labels, while 5% specified one of the four geographical indications recognized and protected by the EU. This world of typical products is continuing to reap success after success since all of these “labels” ended the year 2017 in extensively positive trends. PDO and DOC denominations have grown much faster than in 2016 (+6.9% and +8.1%), driven by sales of PDO cheeses and wines and sparkling wines for DOC. Sales of PGI and DOCG food products are continuing to grow and are showing very positive trends (+7.8% and +8.7%), even though they are lower than in 2016, and in the meantime, the driving force is PGI salamis and DOCG wines and sparkling wines. More than 15.300 products indicate their Italian origin on the label and sales grew 4.5% in 20l7, which is almost double compared to + 2.3 % the sector recorded in 2016.

Copyright © 2000/2018


Contatti: info@winenews.it
Seguici anche su Twitter: @WineNewsIt
Seguici anche su Facebook: @winenewsit


Questo articolo è tratto dall'archivio di WineNews - Tutti i diritti riservati - Copyright © 2000/2018

Altri articoli