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Allegrini 2018
WINE & WEB

Italian wine companies, social networks and digital

Italian wine companies are more and more aware of the impact of social medias and the digital world: the “best” is Frescobaldi
FRESCOBALDI, MASI, MINETTO, MIONETTO, SOCIAL, WEB, WINE, News
l gusto digitale del vino italiano 2018, la classifica

Italian wine companies are more and more aware of the impact of social medias and the digital world. They prefer using social networks to monitor their companies’ web sites, which have now become a sort of business card. The study carried out by the communication strategies consulting firm FleishmanHillard Omnicom PR Group Italia, “The digital taste of Italian wine” 2018, highlights that digital improves the quality of websites, as well as social media coverage, with Facebook and Instagram at the top, while Twitter’s specific weight is on a decline, and Youtube is stable. Almost everyone has outsourced E-commerce for the benefit of specialized and general portals. English and German are the most used foreign languages, local grapevines and sustainability are the rising contents, while waiting for chats and SEO to improve and block chains to take hold, which are a great opportunity for certifications. What, then, is the turnover performance, individually, for the top 33 Italian companies on the web? The “best” is once again Frescobaldi, ahead of the Prosecco Mionetto brand and the Venetian Masi Agricola, which is tied with Antinori, followed by Zonin, and again Villa Sandi, the top names of Trentino cooperative Mezzacorona and Cavit and Banfi.

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