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Allegrini 2018
WINE, TRADE AND CULTURE

The Vittorio and Mariella Moretti Foundation is an act of love and gratitude for Franciacorta

Sponsored by one of the families that has made the territory great through social commitments, in the Convent of the Santissima Annunciata
FRANCIACORTA, MORETTI, News
The Vittorio & Mariella Moretti Foundation, an act of love and gratitude for Franciacorta

It is an act of love and gratitude for the territory. This is the reason one of the families that has made Franciacorta great, boasting reference wineries like Bellavista and Contadi Castaldi, as well as the Relais & Chateaux L’Albereta, immersed in the vineyards of the prestigious Lombard bubbles, at the helm of the Terra Moretti Group, which in addition to the Franciacorta companies, also owns Petra in Suvereto, Teruzzi in San Gimignano and Tenuta La Badiola in Maremma, all in Tuscany, and Sella & Mosca in Sardinia, and now in the high spheres of the top Italian wine companies, has decided to establish the Vittorio and Mariella Moretti Foundation. The project “proposes exclusively social goals promoting study, training, information and assistance activities to spread and promote the most authentic values ​​of Franciacorta, linked to its history, its artistic heritage, its landscape and its wine and food farming culture. There will be exhibitions, artistic-cultural events, meetings, conferences and debates, as well as high level professional qualification courses, studies, research and projects, in collaboration with universities and national and international institutions, editorial documents, guides and training and information manuals of a scientific nature will be published, plus awards and scholarships”. The headquarters will be in a symbolic location - the Convent of the Santissima Annunciata on Mount Orfano, in Rovato, where the Moretti family, together with the winemaker Mattia Vezzola, has been managing its historic vineyards for the past thirty years, as part of a winegrowing recovery project with the contribution of Professor Attilio Scienza (today at the presentation together with Slow Food founder, Carlin Petrini). And now, thanks to a ten-year agreement with the Order of Servants of Mary, the Vittorio and Mariella Moretti Foundation will manage the entire Convent, founded in 1449 and returned to the Church ownership in 1960, after many adversities, will be the institutional headquarters of the Foundation. “I have personally always searched for beauty in my life and in my business activity”, said Vittorio Moretti, “not exterior beauty, but aesthetic and ethical at the same time: beauty and goodness must go hand in hand together, without distinction”.

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