Allegrini 2018

Vinitaly around the world, Vinexpo in France, USA and Asia, Prowein in Germany and the Orient

The international checkerboard of famous wine fairs: Paris (from Wine Paris to Vinexpo Paris) is more and more the star player
Vinitaly around the world, Vinexpo in France, USA and Asia, Prowein in Germany and the Orient

In a wine market that has no boundaries, even the wine world’s promotion checker board is becoming more and more complicated for the three major players, Vinitaly, Prowein and Vinexpo, which are increasing their offers, as new events are coming onto the scene. The first new event, coming soon, is “Wine Paris”, which will take place in the French capital February 11th to 13th, 2019, and is the result of the union of Vinisud and Vinovision Paris. However, Paris is working harder than ever to become a world reference in wine promotion, and in 2020 the first edition of Vinexpo Paris will be held from January 13th to 15th, as the Bordeaux show has chosen to focus on “world capitals”.
Then, Vinexpo Bordeaux will be on stage in 2019 from May 13th to 16th, while the second edition of Vinexpo New York will be held from 4th -5th March. And, in 2020, it will be Vinexpo Hong Kong and Vinexpo Tokyo’s turn. In Germany, Prowein will be the “home show”, held in Dusseldorf, from March 17th to 19th in 2019, but the Germans are definitely betting on Asia, ProWine China in Shanghai, from November 13th to 15th in 2018, and then returning to Hong Kong in 2019, May 7th to 10th, for ProWine Asia, to be held in Singapore in 2020.
The Vinitaly strategy, instead, is more elaborate and detailed. Vinitaly, the number one player for promotion of Italian wine around the world, has just concluded its first experience organizing "Wine South America", in Brazil. There are shows in Hong Kong, China, Canada and the USA on Vinitaly’s busy international calendar (where the main date as always will be in Verona, edition 53 April 7th to 10th, 2019). The Vinitaly Hong Kong - International Wine and Spirits Fair will start it off in the next few days (November 8th -10th) and the Executive Wine Seminars will be held in Ottawa, Halifax and St. John in Canada from November 5th to 8th. Vinitaly will close 2018 in Russia, Moscow (November 19th) and St. Petersburg (November 20th), while Vinitaly’s “Winter Fancy Food” will start 2019 from January 13th to 15th in San Francisco, California, and from March 17th to 20th Vinitaly China, in Chengdu, one of the financial capitals of the great Asian country.

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