Allegrini 2018

Wine and fashion still together: the new Dolce&Gabbana spot featuring the vineyards of Montepulciano

Launched on social channels, the protagonist of the spot is the model Mariano Di Vaio, among the vineyards of Canneto and the corners of the city

Italian wine and Italian haute couture are two of the flagships of the Belpaese, two worlds that elevate the name of the production made in Italy. And they often meet: Dolce & Gabbana chose one of the most prestigious and well-known wine territories in the world, that of Montepulciano and its Nobile wine, for the commercial of its new masculine fragrance. After the Faraglione of Capri, and Ragusa Ibla, in Sicily, the duo of stylists launched the advertisement, starring the influencer and model Mariano Di Vaio, directed by the photographer Mariano Vivanco, shot in July in the pearl town of the Tuscan Renaissance, with a leading role reserved for the vineyard of the Canneto winery. The duo of stylists wanted once again to launch, through fashion and its products, the line of thought that has guided their work during their career, namely that of attachment to tradition and folklore, and being special but in everyday life, looking for beauty in the places that belong to us.

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