WineNews study: Prosecco King of Instagram, ahead of Barolo and Franciacorta

The future is in the hands of young people, so even commercial prospects in the wine world will depend on the tastes of Millennials, as well as their wine preferences, which have been “captured” in real time on Instagram, the reference social network for those aged between 18 and 30. Instagram has more than a billion users worldwide, and tens of billions of posts, accompanied by the ever-present hashtags. The WineNews study examined the most used tags and the most popular productions in the world, and among Italian wines found Prosecco (#prosecco) is number one counting 2.677.441 dedicated posts (in addition to the 117.514 posts of the popular hashtag #proseccotime), followed by Barolo (#barolo), at 346.667 posts, while third place goes to Franciacorta (#franciacorta) at 314.076 posts. Lambrusco (#lambrusco, 169.608 posts) holds fourth place, Amarone (#amarone, 145.373 posts) is in fifth place, followed by Brunello (#brunello, 111.886 posts) at number six. Aglianico (#aglianico, 34.122 posts, plus the 9,175 posts of #aglianicodelvulture) is in seventh place and Nero d’Avola (#nerodavola, 41.440 posts) in 8th, Trentodoc (#trentodoc, 28.955 posts) is number 9, while Cannonau (#cannonau, 26.003 posts) closes the top ten.