UniCredit: outlook on wine

In 2018, the wine sector in Italy will increase by +1.8%, and yield an export turnover that is expected to close the year at +3.4%. These are the forecasts that emerged from UniCredit’s “Industry Book 2018”, which estimates the turnover of the wine sector, and that in 2017, was around 11.3 billion euros. Further, according to the financial institute, sparkling wines are the driving segment, which is thanks above all to the excellent performance of Prosecco whose exports grew +11.6%, though it seems the trend should fall to +10% in 2018. The prospects are even better, however, if we consider that in 2016, a study by SACE, the public limited company of Cassa Depositi e Prestiti (savings & loan), estimated the wine sector could increase its exports almost 30% in three years, redirecting its sales on foreign markets with greater potential for growth in demand. Which ones? Mainly, according to the UniCredit study, in pole position still wines in China, where sales are expected to increase 25.5%, Canada (+12.5%) and the US (+9.1%); for sparkling wines, Switzerland, which should register +33.9% over the same period, the United Kingdom (+31.8%) and Canada (+31.1%).