Feudi di San Gregorio inaugurates a new collaboration with the Sandretto Re Rebaudengo Foundation

Bringing wine together with contemporary art to generate culture, beauty, and shared value. On the occasion of its anniversary No. 40, Feudi di San Gregorio, the flagship winery of the Tenute Capaldo Group and a symbol of Campania and Irpinia, is launching a new long-term collaboration with the Sandretto Re Rebaudengo Foundation, one of Italy most prestigious institutions dedicated to contemporary art. The partnership will see a selection of works from the Foundation collection displayed throughout the winery estate in Sorbo Serpico, both indoors and outdoors, creating a new dialogue between the contemporary languages of art and architecture, wine, and the Irpinian landscape. The initiative enriches the visitor experience while fostering new connections between contemporary culture, wine heritage, and the local territory.
“For forty years, we have worked to tell the story of Irpinia through wine, but also through culture and beauty - narrates Antonio Capaldo, president of Feudi di San Gregorio - this collaboration with the Sandretto Re Rebaudengo Foundation is a natural step in our journey. We believe that dialogue between contemporary art, business, and place can generate lasting value and help make our region increasingly attractive. This is one of the key principles that led us to become a Benefit Corporation in 2021”.
“The collaboration with Feudi di San Gregorio derives from a desire to create a dialogue between contemporary art and a territory deeply rooted in its own culture and identity - explains Patrizia Sandretto Re Rebaudengo - bringing works from the Foundation collection into the winery spaces allows us to experiment with a new way of engaging the public with art, placing it in conversation with architecture, landscape, and wine culture. I strongly believe in art ability to create connections and contribute to the cultural growth of local communities. This collaboration is a concrete example of that”.
In recent years, wineries have increasingly become places of cultural production as well as agricultural enterprises (as WineNews narrated also in a video, ed). Within this context, Feudi di San Gregorio has developed a distinctive vision based on the belief that the creation of a wine follows the same creative process as the making of a work of art.
Over the years, the company has pursued beauty in all its initiatives - from preserving ancient vineyard “patriarch” vines, to becoming a notable case study in corporate design through its collaboration with Lella and Massimo Vignelli, and contributing to the revival of wine production in Pompeii through a unique public-private partnership with the Archaeological Park, one of the wine world most meaningful and inspiring projects - through a constant dialogue with the worlds of design, architecture, and contemporary art, the winery has also helped attract high-quality tourism to Irpinia. The collaboration with the Sandretto Re Rebaudengo Foundation fits within this broader vision, reinforcing the idea that culture can be a powerful driver of development and attractiveness for territories, creating new connections among local communities, visitors, and businesses.
The selected exhibition brings together four works that, through different languages and approaches, reflect on the relationship between the body, nature, everyday life, and the environment. Vanessa Beecroft is represented by the photograph “Ein Blonder Traum” (1994), documenting a performance in which thirty women, motionless and silent, become part of a composition built around the gaze and the presence of the body. The relationship between humanity and the land is central to Massimo Bartolini photographic series “Untitled (Propaggine)” (1995), in which the artist physically intervenes in a cultivated field, transforming the landscape into a space of connection and belonging. With “Mars Potential (Cat)” (2015), Katja Novitskova juxtaposes high-resolution images of Mars with a photograph of a cat found online, challenging the distinction between scientific imagery and digital content within the contemporary flow of information. The exhibition concludes with “Büsi (Kitty)” (2001) by Peter Fischli & David Weiss, a video showing a kitten drinking milk. What appears to be an ordinary image acquires a new dimension of wonder and amazement when presented in a different context.