Perfect in vineyard (and city): from Pasqua and Superga collab a limited-edition boot arises

A new and original collaboration between a winery with a long history and an iconic Italian fashion brand, both united by a unique style and a “know-how” which transcends their respective industries: introducing “Superga x Pasqua”, the first collaboration between Superga, the historic Italian footwear brand founded in Turin in 1911, and Pasqua, a Veronese winery with a strong international focus and a contemporary spirit. The result is a limited-edition, country-inspired rubber boot, reinterpreted with a modern and sophisticated Italian aesthetic and personalized with the double logo, perfect for both the countryside and the city.
The iconic “work rubber boot” is a project born from the convergence of two visions united by their ability to transform a strong Italian identity into a recognizable, iconic, and cosmopolitan language. Pasqua, from the heart of Verona, interprets Valpolicella wine and made in Italy with an international, creative, and irreverent perspective; Superga, with its minimalist design and a brand image that has won over fashion icons and celebrities over the years, brings a heritage spanning over a century to the project. The result is a boot designed to let you experience the vineyard with style and comfort. “Superga x Pasqua” debuts with an exclusive drop reserved for the press and VIPs, conceived as a true statement piece. The boot, already available, marks the beginning of a collaboration that brings together two brands that speak to different audiences with a voice capable of transcending borders, ages, and cultures.
“The Italian lifestyle is unique and admired around the world - comments Riccardo Pasqua, ceo of Pasqua - with Superga, we wanted to reinterpret this spirit in a contemporary way, transforming a functional item used in daily work in the vineyard into an expression of style, just as we do with every project”.
“Superga has always had the ability to evolve its heritage and engage with different worlds, generations, and culture - comments Lorenzo Boglione, ceo of the BasicNet Group - in Pasqua, we have found a partner who shares our vision of Italian heritage: authentic in its roots, yet open to new influences and experimentation. Bringing the Superga universe into this project means transforming a functional object into a style statement, creating an unexpected yet natural convergence of fashion, local culture, and the Italian lifestyle”.
Pasqua and Superga share more than just their Italian origins: a history built over several generations and the ability to transform an identity deeply rooted in the local territory into an icon recognizable even beyond national borders. A collaboration which brings the language of fashion to the vineyard rows and transforms a functional tool used in the vineyard into a new expression of contemporary made in Italy. The project marked the first time the two companies, both committed to bringing their century-old histories into the future and out into the world through a recognizable and irresistibly cool style, have collaborated together.