02-Planeta_manchette_175x100
Allegrini 2018
ITALIAN WINE BRANDS IN CHINA

Banfi and Tua Rita: Italian wine brands have bewitched China

The Chinese market is not yet a market driven by demand, even though there are signs of change
AMEDEO SCARPA, CHINA, ICE, ITALIAN WINE BRANDS, News
In Cina si fanno largo i brand italiani del vino

Although they are far from the top positions, and are halting compared to the numbers at the beginning of the year, shipments of Italian wine to China are still in positive territory, and in the first 6 months of the year reached 44.3 million euros, “in line with the general market trend. Italy has had an increase of + 3.3% and is still the best performer among the European countries and competitors that precede it”, commented Amedeo Scarpa, director of ICE in Beijing to WineNews, emphasizing that the Chinese market is not yet a market driven by demand, even though there are signs of change. For instance, the weight of the brand in the 160 top Beijing restaurants and the restaurants monitored by MiBD Markets is growing, and among the most popular companies, alongside Penfold’s and Baron Philippe de Rothschild, the Italian wine brands Banfi and Tua Rita stand out.

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