CMO promotion, here is the national ranking: 28.5 million euros in grants (out of 64.9 spent)

€28.5 million in CMO Promotion funds for the national allocation, which will co-finance and launch promotion projects in third countries for €64.9 million: this is provided by the Ministerial Decree No. 485635 of September 18, 2026, issued by the Ministry of Agriculture, which sets out the approval of the provisional ranking for the 2026/2027 financial year of the 15 projects eligible for funding. These are significant resources (to which must be added the approximately €70 million held by the regions, ed.), especially at a time like this, when maintaining a presence in foreign markets is even more crucial (and costly) than in the recent past. Moreover, they are allocated based on a ranking (which may now be subject to further checks by AGEA) that, year after year, is drawn up much more quickly and in a way that is more useful for businesses than was the case a few years ago.
In any case, the largest grant (for the most expensive project overall) went to Zonin, which received €3.98 million for a €9.9 million promotion project (at a time when, as we reported here, all the companies in the group are on the market, ed.). In terms of the amount funded, the next recipient is Istituto Grandi Marchi (the consortium of 18 leading names in Italian wine, such as Marchesi Antinori, Argiolas, Ca’ del Bosco, Carpenè Malvolti, Col d'Orcia, Donnafugata, Jermann, Lungarotti, Masi, Mastroberardino, Michele Chiarlo, Pio Cesare, Rivera, Tasca d’Almerita, Tenuta San Guido, Tenuta San Leonardo, Tenute Folonari and Umani Ronchi, which together recorded a turnover of 660 million euros in 2024, 55% of which came from exports, ed.), with 3.98 million euros for a project costing 7.9 million euros. Furthermore, Nosio S.p.A., the sales company of the Mezzacorona Group, received 3.9 million euros in co-financing for a project costing 9.7 million euros.
Furthermore, stands out the 6.2 million euro project by Gruppo Italiano Vini – Giv, the number one Italian company by revenue, with 2.49 million euros in co-financing, while 2.2 million euros will support the 5.5 million euro project by Fantini Wines, the group led by Valentino Sciotti, and 2.16 million euros will go to the Prosecco Doc Consortium for a 4.3 million euro project.
Next, there is Herita Marzotto Wine Estates with a project of 5.3 million euros co-financed with 2.13 million euros, and then the Frescobaldi group, with 2.07 million euros for a total project of 4.1 million euros. Again, there are 1.7 million euros out of a 3.8 million euro project for the Tuscany & Co Consortium, 1.49 million euros for Italian Wine Brands, out of a 2.9 million euro project, and 1.3 million euros in Ocm funds out of a total investment of 2.69 million euros for the Consortium with external activities Italian Essence.
Finally, with smaller but still significant amounts, the Magellano consortium received 827,452 euros for a project worth 1.65 million euros, 426,783 euros for a project worth 855,673 euros for Be Wines, 420,877 euros for 847,092 euros for Vigneto Italia, and 249,281 euros for 508,737 euros for Federdoc.