Allegrini 2018

Hktdc and Veronafiere, agreement until 2021, Vinitaly still protagonist in Hong Kong

Italian wine will be in the front row at the Hong Kong International Wine & Spirits Fair, an outlet for a €1.37 billion market
Veronafiere and HKTDC, the signing of the agreement

Veronafiere consolidates its presence in Asia in collaboration with the Hong Kong Trade Development Council: the signing of an agreement extending the partnership between the two authorities to 2021 has arrived, and through Vinitaly and Sol&Agrifood the Italian presence at the Hong Kong International Wine & Spirits Fair has been strengthened, covering a market where made in Italy wine and extra virgin olive oil still have important margins for growth. Hong Kong has a significant competitive advantage in the wine trade, and after the abolition of duties in 2008 it played an important role as a duty-free wine hub in Asia. This, together with the customs facilitation measures between Hong Kong and mainland China, makes Hong Kong a perfect gateway to the huge mainland market for wine producers around the world. As a result, trade links between Hong Kong and Italy are particularly significant: Italy was Hong Kong’s fifth largest wine supplier in 2018, with global imports exceeding €1.37 billion.
“We have been working with the Veronafiere group for over a decade - comments Hong Kong Trade Development Council director Benjamin Chau - hosting the Vinitaly Pavilion at the Wine & Spirits Fair (the next edition is scheduled from 7 to 9, ed). It is possible to create even more synergies by strengthening this collaboration as organizers of important trade fairs in the wine sector and beyond. I am sure - continues Chau - that the renewal of the cooperation signed today will strengthen our strategic alliance and define the area of our ongoing collaboration to bring even more leading producers of Italian wines in Hong Kong”.
“The triennial renewal falls within the lines of development defined by the industrial plan of Veronafiere - emphasizes the dg Veronafiere, Giovanni Mantovani - and according to analysts, Hong Kong (which not by chance is located at the center of the new intermodal infrastructure) will continue to be a fundamental junction in trade relations with China and Asia. Today’s agreement further consolidates the relationship with the Hong Kong Trade Development Council, a partnership in support of the internationalization platform that Veronafiere makes available to made in Italy companies, in particular through its brand-assets, such as Vinitaly and Sol&Agrifood, to promote the culture of wine and extra virgin olive oil, but especially by encouraging entry and positioning in Asian markets and in the horeca channels. This long experience can also give rise to other strategic partnerships for the promotion and marketing of other products made in Italy, for which Veronafiere already holds and organizes leading international exhibitions in its exhibition area”.

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