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Milan: the first “Milan Wine Week”, 7 to 14 October

“Our aim is to involve as many players as possible, to innovate wine communication. Our model is the Fuori Salone del Mobile”, Federico Gordini told
Milan: the first “Milan Wine Week”, 7 to 14 October

Milan wants to become “da bere” (drinkable) again, and so is betting heavily on wine, making the existing event a system by widening its horizons even more, and involving locales, media, art galleries, bookshops and so on, based on the model of Fuori Salone del Mobile and Milan Design Week. The event to is aimed at innovating how to communicate wine, focusing on professionals in the sector, as well as enthusiasts and consumers, and not only filling more glasses, but also increasing the knowledge about the nectar of Bacchus. This is the basic idea of ​​ “Milan Wine Week”, and the first edition will be held October 7 to 14, 2018, as its creator, Federico Gordini, formerly the author and director of events such as “Open Bottles”, the “Milan Food Week” or Vi.Vi.Te, the wine fair of the cooperatives that debuted in 2017, explained to WineNews. “The idea of ​​a great “system event” arose from the need to organize something big about wine in Milan, and it was not possible to represent this concept through individual events”. October, Gordini pointed out, is in fact a period in which Milan is already full of wine events, from “Bottiglie Aperte” to the presentations of guides and books; there is the Via Montenapoleone harvest, which for many years has united the top brands in world fashion in one of its most famous places in the world, to the most prestigious wineries in Italy, and so on. “We thought”, together with the Scientific Committee that will lead the event, “that it would be appropriate to start up a system of all this, therefore we have built a project including a series of important representatives. Starting with those who make wine live all year round, where wine is consumed- wine bars, tasting rooms, represented by EPAM-FIPE, UEVLA and CONFCOMMERCIO “. Some of the partners already include”, explained Gordini, “names like Eataly, Signorvino, La Rinascente, and many wineries and professionals have been responding. We want it to become an event capable of innovating wine communication, as well as having an international character, which will take at least five years. Milan is the right city to do this, because it is different than Verona, which is the fair capital and must remain so, in our opinion”.

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