Mountain wines descend to cities: the best labels of Trentino in Vinarius wine shops

On November 14th, producers belonging to Consorzio dei Vini del Trentino will be meeting customers and trade professionals in 20 wine shops across Italy, selected by Vinarius, the association whichbrings them together. From northern to southern Italy, these venues will dedicate a special space to mountain wines, particularly still wines, with the aim of creating new opportunities for wineries to connect with professionals in the specialist wine distribution sector. “These professionals have a daily, direct relationship with consumers - explains Albino Zenatti, president of the Consortium - wine shops are important points of reference because they do more than simply sell a bottle: they explain its characteristics, put its origins into context and help people find their way around the world of wine. Connecting our wineries with these professionals means investing in greater awareness of Trentino wines and in the opportunity to build relationships that can continue and grow stronger over time”.
After all, as Giuliano Rossi, president of Vinarius, adds, “the wine merchant has always been someone who listens, advises and provides customers with the tools to understand what is in their glass: it is through this relationship of trust that producers’ work can be discovered and appreciated, becoming a shared asset to be passed on to the public”. And, “at a time when the industry is questioning how best to bring consumers closer to wine and engage them, wine shops can make a valuable contribution through their expertise, welcoming approach and ability to make wine accessible and relatable to people”.