Vino Blu, a new collaboration between the National Archaeological Museum of Naples and Di Meo

Inspired by the suggestions of the magnificent Vaso Blu, a wine amphora found in Pompeii on 29 December 1837 in the presence of King Ferdinand II of Bourbon and an iconic piece of the Neapolitan Museum. A Taurasi Riserva 2012 tells in a historical text in the bottle the link between the precious amphora and this wine, a symbol of Southern Italy in the world: Here is the Vaso Blu with the brand “Mann Di Meo”, the protagonist of the birth of a collaboration between the National Archaeological Museum of Naples and the winery Irpinia Di Meo, launched in recent days by the director of Mann, Paolo Giulierini, with Generoso and Roberto Di Meo. Exceptional godmother is Princess Beatrix of Bourbon of the Two Sicilies.
“A sign of homage, of exchange, not only of culture but also of territorial excellence”, explained the director. For the Di Meo family, promote the historical, artistic and cultural identity of the
Mezzogiorno is “a real mission for the cultural heritage of the Campania region, as evidenced every year by the creation of the famous Art Calendar, a publishing project now almost in its twentieth edition. Presented on the occasion of the vernissage of the exhibition “Mortali Immortali. The treasures of Sichuan in ancient China”, personalities such as the Ambassador of the People’s Republic of China in Italy Ly Ruiyu and the Secretary General of the Museum for Cultural Heritage and Activities Giovanni Panebianco tasted a preview.
The Vino Blu is produced with Aglianico grapes, grown in Montemarano, in the province of Avellino, at an altitude of 870 m above sea level, in the highest vineyard of the entire denomination. The 2012 harvest in Campania has been recognized as one of the best in recent years. The grapes were selected and harvested at the beginning of November, after the very slow and healthy maturation that characterizes the vineyard of the Di Meo brothers. The long aging process of the Riserva version of Taurasi Docg (minimum 4 years, of which at least 18 months in wooden barrels) gives the wine its strong character.
The label and the box of the Vino Blu are signed by the designer Francesca Pavese and recall the elaborate decorations of the Vaso Blu. The historical text contained in the elegant package is edited by the writer Serena Venditto.
The Vino Blu inaugurates the first step of the collaboration between the Museum and the winery. The production of other wines, available in the bookshop of Mann and in the commercial channels of the producer is expected in the future.