MYWINEFARM.COM: A NEW SITE DEDICATED TO WINE? NO, A VIDEO GAME THAT GIVES PLAYERS A CHANCE TO BE A WINEMAKER FOR A DAY. FROM THE VINEYARD TO THE WINERY TO THE FINISHED BOTTLE OF WINE…

MyWineFarm.com is a new online video game that permits players to take on the role of proprietor of a farm located in the hills between Asti, Langhe and Monferrato. The goal is to produce a winning local wine and to turn the poetry of winemaking into a game.
The project is also a window on the wines of the Asti territory, a community of users/consumers and producers. This is the first example of a game that is both entertaining and a learning tool, where can one learn and experience the challenges of winemaking. The game entails making all of the decisions that a real winemaker has to make, from choosing the land, to caring for the vineyards, harvesting the grapes and bottling the wine.
The novelty of myWineFarm is the sum of its characteristics: it combines the novelty of a video game for the wine world with a didactic component as well as the enjoyment of playing a game that should, in the end, attract a large following. It is a concrete aid to the enocultural, production and tourism reality of the Astigiano region; a worldwide glimpse of the local winemaking process.
The idea and creation of myWineFarm.com is by the Vinternet association (the association that promotes local enogastronomic culture and economy online), and by two young professionals from Asti who have a background in IT, economics and tourism and a vision based on modern business ideas and a refined etiquette that is similar to the ideas of Slow Wine.