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Allegrini 2024

"OPERAWINE" GOES TO CHINA? IT IS JUST AN IDEA, BUT THOMAS MATTHEWS OF "WINE SPECTATOR" SAYS PROMOTING A SELECTION OF ITALIAN WINES "MAY BE A BETTER WAY TO COMMUNICATE THE VARIETY OF ITALIAN WINES TO THE CHINESE "

“OperaWine”, the prestigious preview created by VeronaFiere of the top 100 Italian labels selected by the famous American Magazine “Wine Spectator”, is back for its second edition.
And the format might soon move from Verona to China. So far, it’s only an idea, but according to Thomas Matthews, Executive Editor of “Wine Spectator”, a selection of Italian wines created to promote Italy, the quality of its wines and the history and importance of its firms and their territories “could well be a way to communicate to the Chinese the great variety of Italian wines in an organized and understandable manner”.

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