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Allegrini 2018
WINE & ART

80 years of Ceci Lambrusco, the brand that often crosses its path with popular culture

The latest project involves ten emerging artists called to reinterpret the eight decades of the Ceci Winery Lambrusco
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80 years of Ceci Lambrusco, the brand that often crosses its path with popular culture

Lambrusco is to the world of wine what pop is to the world of music. It is obvious, then, that the celebration of the 80th anniversary of Cantine Ceci, the brand of the Emilian fizzy wine that often crosses its path with popular culture, in its most varied forms, had to absolutely be in pop terms. The latest project involves ten emerging artists (Alessandro Canu, Chiara Fuca’, Chomp, Davide Forleo, Jack Larana, Johnny Cobalto, Maicol & Mirco, Silvia Trappa, Valeria Scaloni, Pietro Soresini and Riccardo Guasco), called to reinterpret the eight decades of the Ceci Winery Lambrusco, and from which a limited edition of eighty works was created for the labels of Otello, the company’s most pop wine. “I asked 10 young artists, the top of the moment, to interpret, with no restrictions whatsoever, these 80 years through the pop icons of each decade”, Alessandro Ceci told WineNews (full interview here: https://goo.gl/AC3AKS). “They created something that was brand new, small masterpieces of collectible labels, from Jimi Hendrix, to the iPod, Rubik’s cube to the toy table game Operation. And that is not all, alongside Otello, there is also Bruno, a sixties Lambrusco inside and outside the bottle...

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