A 10 MILLION EURO CAMPAIGN FOR FRIULANO WINE FROM THE FRIULI VENEZIA GIULIA REGION

At the beginning of 2010 a huge campaign will begin to re-launch the Friulano wine from the Italian region of Friuli Venezia Giulia. The region will have 10 million euros at its disposition to promote this historic wine that was once called Tocai but for denomination issues, has now been forced to be renamed Friulano. Italy’s Ministry of Agriculture has designated 8 million euros to the campaign and the Friuli Venezia Giulia Region 2 million euros. The management of these large funds will be controlled by the organization Ersa