WHERE DO LOWEST PRICE AUCTIONS MEET THE WINE WORLD? IN ENGLAND, THE HOME OF GAMBLERS. 5 POUNDS AND A LOT OF LUCK CAN BUY YOU A BOTTLE OF DOMAINE DE LA ROMANÉE CONTI – LA TACHE 2004, WORTH 900 POUNDS

Lowest price auctions enter the wine world. Where? Needless to say, in England, the home of gamblers.
The idea was launched on the IOM Wine Traders web site www.uniquewineauctions.com. The concept is simple, you buy a sort of ticket, the price of which is fixed from time to time, to place a bid on the price range indicated from one penny to the maximum price of the bottle and only the lowest offer wins. This means that for 5 pounds and guessing the correct price (i.e., you need lots of luck), you can take home a bottle of Domaine de la Romanée Conti - La Tache, 2004 that retails for 900 British pounds...