FROM CASHMERE TO WINE: BRUNELLO CUCINELLI’S NEW ADVENTURE AT SOLOMEO. THE WINEMAKER IS MICHELE BAIOCCO. RUMORS SAY DUE TO THE ENTREPRENEUR’S PASSION FOR SUPERTUSCANS, THE ACCENT WILL BE ON "INTERNATIONAL" REDS.

Rumors have it that the focus will be on reds, probably international blends, because of his passion for Super Tuscans that he had "confessed" in the past to WineNews; it is certain that the winemaker will be the prominent Michele Baiocco.

The fact is that the debut in the world of wine of the cashmere entrepreneur Brunello Cucinelli, in "his hometown" Solomeo in Umbria, is about to arrive. The name of the wine (wines) and the winery is still top secret, just like whether this new adventure of Cucinelli’s is a simple tribute to his rural origins, or a concrete business idea. We will find out in 2013.