FRANCE ENJOYS ABSOLUTE CREDIBILITY IN AREAS SUCH AS WINE AND HIGH FASHION IN EVERY CORNER OF THE WORLD. SO, TO SELL CARS IN CHINA PEUGEOT IS GIVING BOTTLES OF PERFUME AND WINE TO POTENTIAL CUSTOMERS

It is well known that the French are unrivalled in certain trade sectors and have absolute credibility in every corner of the world. From the United States to Japan, no one would dream of questioning the leadership of French perfumes, fine wines and haute couture, threatened, at times, only by the products of Italy. But in other areas, such as cars, there is a big gap with many other countries, from Germany to Korea. So, in order to get onto the Chinese market where it has just opened a factory in Shenzhen, Peugeot has decided to focus on its leading combination of wine and perfume "Made in Paris". The consumer associates the concept of reliability to German cars, power to the U.S., and brands such as Ferrari and Lamborghini to Italy, so there is not much left for French cars if not to remind the world of its undisputed ability to make great luxury products, which the licensees of the Dragon will give to their potential customers...