OLD WINE WORLD MEETS NEW TECHNOLOGY: CHATEAU PAVEIL DE LUZE (MARGAUX) DECIDED TO EXTEND ITS HOSPITALITY OFFER AND GO ON AIRBNB TO REACH A BROADER, YOUNGER AND ALLERGIC-TO-MIDDLEMEN AUDIENCE

When the California startup Airbnb went into business in 2008, it certainly could not have imagine the global success it would have achieved less than ten years later. Today, it is the reference point for anyone looking for temporary, low cost lodging options worldwide, Italy included. It is even more a surprise, as "the Drinks Business" (www.thedrinksbusiness.com) reported that today Brian Chesky and Joe Gebbia’s creation has landed in the heart of Bordeaux, one of the wine world shrines.
Château Paveil de Luze, in Margaux, has decided to offer Airbnb tours and tastings, “to allow travelers to experience the life of a vigneron in a more direct way, as more and more travelers want to do today”, said Frederic de Luze, who is also President of the Alliance des Crus Bourgeois du Médoc. “Nowadays”, echoed Catherine Luze, “tourists want to have direct contact with the local people and touch their everyday lives”.