Joe Bastianich and the Millennials

“Millennials are polite, social, they drink quality and authentic products, and this is what one must target. They are young people passionately interested in knowing details, and discovering things for what they really are. They are still difficult to understand, but thanks to them we can look to the future confidently. Wine on TV, just like cooking shows? I’ve been looking for the key to do this for years, but wine has different rhythms than cooking. In the vineyard everything happens once a year, and it’s not easy to make it attractive on TV”, Joe Bastianich, the restaurateur, wine producer, TV star and singer told WineNews, between a song and a glass of wine.