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Allegrini 2018

AMERICAN ASSOCIATION OF WINE ECONOMICS: THE HIGHEST AMOUNT SPENT ON AVERAGE PER CAPITA ON WINE IN THE WORLD IS 646 USDOLLARS, IN SWITZERLAND. IN FRANCE, 450 DOLLARS, GREAT BRITAIN, 350, ITALY, 247. GERMANY 177 AND THE US 132

The average spent every year on wine per capita reveals more than might be expected in the relationship between wine and the various countries around the world. Above and beyond imports, overall turnover and more, the Swiss actually spend a lot more: 646 US dollars a year per person (including taxes), revealed the American Association of Wine Economics (www.wine-economics.org). Surprisingly, however, Slovenia is in second place, at 597 US dollars per capita spent on wine each year, more than Denmark, which follows closely at 537 US dollars, like Belgium. Then Austria, at a distance at 477US dollars, but ahead of France at 450 US dollars. Great Britain is separated from France by a whopping 100 US dollars in average annual expenditure, at 350 US dollars, more than Norway (336), Sweden (332) and New Zealand (313). Despite Greece’s fragile economy, wine lovers spend much more than many of their neighbors: 308 US dollars, compared to 284 in Portugal and 279 in Croatia. On the other side of the world, in Australia, the average is 275 US dollars per person in wine each year, in Canada 257, and in Italy 247, the last of the countries above “quota 200”. Consumers of key markets, such as Germany (177 US dollars), Japan (135), USA (132), Spain (109), Russia (43) and China (30) are under the two hundred US dollar threshold.

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