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Allegrini 2018

FOOD YOUTUBERS, A TREND (AND NEW PROFESSION) THAT IS ALL THE RAGE ON THE WEB, ARE SELF-TAUGHT, HAVE A GREAT PASSION FOR FOOD AND THE DESIRE TO SHARE IT ON THE WEB WITH MILLIONS OF FOLLOWERS. HERE ARE THE "TOP FOOD INFLUENCERS ON YOUTUBE"

Some of them are known by first and last name, some only a nickname and still others only by their hands. They are the most viewed on the web men, women, young people and children. They prepare all kinds of recipes - their own region, but also ethnic, which is the most popular – and there are those who have an “obsession” about a specific food. In many cases, the result is a never before seen variety of dishes. The kitchen is in their home, but there are also sets with famous guests on do-it-yourself cooking shows.
They all have in common that they are self-taught, have a great passion for cooking and the desire to share it putting their face (for many it is a new profession, counting on collaborations with gurus like Martha Stewart and Jamie Oliver), on the web, the most democratic media, where everyone can potentially be somebody. The proof is the followers and these personalities have millions of them. They are the Food YouTubers, a rapidly climbing trend on the web, not yet seen in Italy, but so far, there are many fans.
The star of the kitchen on YouTube is Rosanna Pansino (http://bit.ly/1gpgwoA), an American self-taught chef, one of "The Top Food Influencers on YouTube" analyzed by WineNews. She has over 7.1 million members and the record of over 1.65 billion views, while she teaches how to prepare cakes and biscuits (according to Forbes, she is one of the 10 You Tubers who earn the most in the world).
The cooking show with Canadian Harley Morenstein "Epic Meal Time" (http://bit.ly/1nZaszX), the "king" of calorie food, with VIP guests such as Tony Hawk and Arnold Schwarzenegger counts more than 7 million followers and over 918 million views. There is also Ann Reardon, Australian dietitian and food scientist, queen of cakes home made cakes, whose show "How To Cook That" (http://bit.ly/1tbvphM) has more than 2.8 million members and 405 million views.

Browsing YouTube –that has more than 1 billion users, almost a third of all Web users – one of the Food YouTubers is "Laura in the Kitchen" (http://bit.ly/1kPOXah), the cooking show by Laura Vitale, an Italian-American who teaches Italian cooking from the kitchen of her home, followed by more than 2.55 million members and over 355 million views. Another is the American show "My Drunk Kitchen” with Hannah Hart, aka "MyHarto" (http://bit.ly/1cgk304), 2.5 million members and over 255 million views that Barilla has chosen as social influencer to promote its pasta among Millennials. The Japanese show "Hey! It's Mosogourmet" (http://bit.ly/180AMJY) has mind-boggling numbers- more than 1.76 million members and over 838 million views of the preparation of colorful ingredients and “laughing” dishes.
"Sortedfood" (http://bit.ly/1lZJH0X), is the famous YouTube channel made in the UK, counting more than 1.6 million members and 223 million views, for an all-male quartet: Ben Ebbrell (the chef), Jamie Spafford, Barry James Taylor and Mike Huttlestone, who cook everything. The show "Food Wishes" (http://bit.ly/1mUFE3) hosted by the California Culinary University Chef John featuring simple to make recipes, has over 1.5 million followers, and more than 300 million views .
Another dedicated channel is the real "Australian cookery show" called "The Simple Cooking Channel" (http://bit.ly/2e2be4h), counting nearly 1.25 million members and more than 187 million views, which is one of the most active on social networks thanks to its continuous publication of new recipes. One of the most famous shows on the network, with over 1.24 million members and more than 156 million views is the Japanese "Cooking with Dog" (http://bit.ly/1ucbQmR), the cooking Japanese cooking show, narrated by a dog.

The Englishman, John Quilter, after his restaurant folded, is now the "Food Busker" face (http://bit.ly/2e6whBJ). His philosophy is food busking; that is, cooking street food and letting people pay what they think is right. He has worked with the British chef Jamie Oliver, and has over 115.000 members and more than 8.7 million views. Sarah Carey instead works with the American queen of etiquette Martha Stewart, on "Everyday Food" (http://bit.ly/2e2aYSS). The show prepares healthy and gluten free recipes and has over 670.000 members and more than 68 million views. Finally, one of the most followed Food YouTubers is "Cupcake Jemma" (http://bit.ly/1sMOoU4), aka the English Jemma Wilson of chef Jamie Oliver’s Group, with more than 830.000 members and 55 million views, and, from the virtual world to reality, even a shop in the heart of London.

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