Allegrini 2018

Signorvino launches the new special labels, signed by the young Venetian writer Cibo

The writer is famous for his commitment against Nazi-fascist symbols on the walls, which he covers with colorful images of food. Now, on the labels

The world of wine is full of personalized labels, signed by artists of all kinds. However, Signorvino has decided to launch a deep message with his labels, which goes far beyond the unique and inimitable aesthetics, but underlines the bond and the social impact that wine has on people and how much, in social situations that require strong positions, even wine, which has always been considered “entertainment”, can make a difference. The message is sent, loud and clear, with the Signorvino labels signed by Cibo, the young Venetian writer who covers the murals with Nazi-fascist symbols with funny and colorful drawings inspired by food. He became famous on social networks and in a few months, thank his tortellini covering a swastika, just to mention one of his most famous works (performing “live” also during Vinitaly). Signorvino wanted to support the young writer by entrusting his creativity with the graphic design of two labels that can now be found in all points of sale of the wine chain, from Florence to Turin, from Verona to Bologna and Castel Romano.

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