ADVERTISING: FOOD & BEVERAGE GIANTS LIKE FERRERO, DANONE AND BARILLA ARE AMONG TOP 2009 SPENDERS IN ITALY, BUT INVESTMENTS MARKED 18% DECREASE. NOT GOOD FOR TELEVISION (-15.3%) AND PRESS (-25.6%), INTERNET DOING WELL (+6.7%),ACCORDING TO NIELSEN DATA

The food & beverage giants like Ferrero, Danone and Barilla are close to Fiat, Volkswagen, Vodafone and Wind among the top spenders in advertising in 2009. However, there is an overall decrease of 18% over 2008, according to Nielsen data, comparing investments in January-April 2009 and the same period in 2008. As far as the media is concerned, the only positive sign is the web: television is on record at less 15.3%, and the press in general has lost 25.6% in investments, while Internet has increased by 6.7%.
There are 22 million regular navigators in Italy, each of whom has connected more times than last year: in May 2009, an average of 35 times compared with 30 times in the same month in 2008