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Consorzio Collio 2024 (175x100)

“UNAWARE”, EXCEPTIONAL TESTIMONIAL: THE PRESIDENT OF THE UNITED STATES, BARACK OBAMA DRINKS A PINT OF GUINNESS AND MAKES EXTRAORDINARY PUBLICITY AROUND THE WORLD

Who would want the President of the United States, Barack Obama to be a testimonial to promote their wine? Everyone, of course, but it’s a dream that cannot come true, at least for the moment, because he is busy leading the most powerful Nation in the world. Obama always eats and drinks the specialties of the Nation he is visiting in typical eateries. It was during his recent visit to Ireland that he was immortalized holding a pint of Guinness, the most famous dark beer in the world: a simple action that since the actor is a world leader, had an impact on the mass medias equal to a 150 million dollar publicity campaign - an exceptional testimonial.

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