EXPORT IS THE WAY FOR OLD WORLD WINE PRODUCERS, CMO FUNDS HELP PROMOTION, AND ASIA IS THE FUTURE NUMBER ONE MARKET. AND EVEN VINEXPO IS INVESTING, ADDING TWO EVENTS IN CHINA AND JAPAN STARTING 2014 TO THE HONG KONG EVENT

Exports for the historic wine producing countries is the way to go, Asia is widely considered to be the number one market of the future, CMO funds for promotion of European wines to third countries help both the wineries and those organizing events.
So, Vinexpo (www.vinexpo.com) is continuing to invest, and is expanding its influence in Asia. It is now an historic presence in Hong Kong with Vinexpo Asia Pacific (May 27-29th 2014) and will be joined by two new initiatives in 2014: one is the appointment in Hong Kong, but also in China, with the Beijing Vinexpo to be held on June 2nd and 3rd, and the other in Tokyo, Japan, with Nippon Vinexpo, on November 1st and 2nd.
"Asia has been growing 4 times faster than all other areas in the world for consumption and value of wine”, explained Xavier de Eizaguirre and Robert Beyanat, president and CEO of Vinexpo, “and we want to invest more. Our well-established experience in Hong Kong has seen our exhibition space increase by 50%, on 15.000 square meters, and we have noted that many of our exhibitors remained in Asia even after the event to meet their agents, importers and so on. We have therefore decided to go to China's capital Beijing, where we will have a space of 3.000 meters, which is not a lot, for the moment.
So, in case requests exceed the space allotted, we will make the selection of wineries ourselves. The Japanese appointment is, instead, the result of a specific request from the traders. The market in Japan is the most advanced and sophisticated in Asia in terms of product knowledge and passion for wine, and the professionals working in Japan have asked for a tool to support their activities. That's why we thought of a two-day B2B event specifically for Japan”.