China in the Italian wine “Top 10”?

In the first five months of 2018, Italy exported wine to China for 60.9 million euros, recording a growth of 17.2% compared to the same period in 2017. Therefore, after wineries and institutions have spent years in promotions and investments, China is now about to become one of the top 10 world destinations for Italian wine. This information is from Eurostat data, taken from ICE in Beijing, which is ready to launch the new phase of its institutional campaign “Taste the passion” on the largest Eastern market, in collaboration with the Ministry of Economic Development and the Italian Embassy, together with Italian wine industry’s most important organizations, such as Unione Italiana Vini, Federvini and Federdoc, starting September 6, 2018.