“Simonit & Sirch”, the most famous vine pruners in the world

The “Simonit & Sirch” pruning method is now a world-class network including Italy in first place, of course, but also France, California, Chile and Argentina, South Africa, New Zealand and Australia. It is also a Made in Italy success story, signed by Marco Simonit and Pierpaolo Sirch, who started in Friuli Venezia Giulia. Today, their method is used in over 130 leading wineries in Italy and around the world, from Bordeaux (legendary names such as Château d'Yquem, Château Latour, Château Haut Bailly, Château Lynch Bages, Château Batailley, Château Pichon Longueville Comtesse de Lalande, Domaines Denis Dubourdieu), to Champagne (Moët & Chandon and Louis Roederer), Napa Valley (Chimney Rock, Silver Oak, Domain Chandon, among others), Sonoma Valley (Rochioli), Chile (Emiliana of the Concha y Toro Group and Almaviva of Mouton Rothschild), Argentina (Chandon and Terrazza de Los Andes), Australia (names such as Montalto Vineyard or Stonier Wines) to South Africa (wineries like Ruper, Bottega Family, Kanonkop and Oldenburg Vineyards, to name a few). There are more than 4.000 trained pruners as well as collaborations with institutes and research centers in Italy and abroad; for instance, the University of Bordeaux (where the first and only University Diploma for vine pruning and shoot removing in the world is based), to that of Davis, in California and also Stellenbosch, in South Africa. Growth, therefore, has been global and following France, has found a new launching pad in the US, as Marco Simonit explained to WineNews. “Napa is an extraordinary phenomenon. After Bordeaux, I think it is the most important wine district in the world. But it has many problems concerning the longevity of the vine, and the way we intervene, given the value of the vineyards and the land, means the wineries will be saving millions and millions of dollars”. And, Simonit continued, getting to Chile and Argentina from the US was a short step. In the near future, after having already opened in South Africa, there will be a new branch in New Zealand and Australia. “The best thing is that our brand is travelling around the world as a hallmark, also for training people working in the vineyards”. It is still early for China however, but never say never.