Piedmont wine, the region allocates 1.5 million to support who has stocking difficulties

Investing public resources to support supply chain agreements which can provide immediate relief to wineries facing excessive wine stocks, even in a leading wine-producing region such as Piedmont, renowned for some of Italy most prestigious wines. This is the path chosen by Paolo Bongioanni, Regional Councillor for Trade, Agriculture and Food, Tourism, Sport and Post-Olympic Affairs, Hunting and Fishing, and Parks of the Piedmont Region, who has allocated 1.5 million euros to the measure, potentially paving the way for similar initiatives in other Italian regions.
“I developed this measure in response to a number of challenges that have emerged within Piedmont wine sector. A strong need has been identified for concrete solutions - underlines Paolo Bongioanni - to address the issue of unsold wine stocks currently held by some wineries in the region, with the awareness that Piedmontese wine is a product of excellence that must neither be destroyed nor devalued. To overcome this difficult phase and support the economic sustainability of certain wine businesses, this funding promotes the development of integration tools and stronger business networks, with the goal of opening up new market opportunities for wine currently in storage and encouraging the signing of supply chain agreements among wine companies. In this way, a storage challenge is transformed into economic value for the entire Piedmont wine sector”.
According to a regional statement, the measure is open to wine producers and cooperative wineries. The support is intended to help cover the costs of storing wine that has not yet found commercial outlets, provided that beneficiaries enter into supply chain agreements concerning unsold stocks from the 2025 harvest and previous vintages still available and held at their facilities as of July 31st, 2025, and until the deadline of the call for applications on November 30th, 2026.
“Only uncertified bottled products are excluded from the scheme. Eligible wines are exclusively bulk DOC and DOCG-certified wines.” The volume of wine eligible for support for each beneficiary must range between 300 and 4,000 hectoliters. “The final grant available, calculated also on the basis of the number of days the wine remains in storage, amounts to 0.40 euros per liter, or 40 euros per hectoliter”.
“This is a sensible measure, developed in close consultation with our producers - concludes Paolo Bongioanni - because it addresses the challenges they are facing as a result of an unprecedented international economic situation and changing consumption habits affecting wine markets across the world. At the same time, it creates new economically sustainable opportunities for a product of excellence such as our wine, which shouldn’t be destroyed but can instead broaden and enrich the offering of our outstanding agri-food supply chain”.