NUMBERS CONFIRM THE LOVE OF THE USA FOR ITALIAN WINE AND EVEN FOR THE NEW GENERATIONS ITALY SURPASSES FRANCE: THE FROM WINE TO FASHION ... REVEALS THE SURVEY "ITALY ACCORDING TO YOUNG AMERICANS"

The numbers confirm the love of Americans for Italian wine (exports in the first quarter of 2013 increased 10.7% in quantity and 14.2% in value, over the same period in 2012), solidly ahead of the French and Italy is gratified again as even the new generation of Americans prefer to the French
Gone are the days when the French "savoir vivre" of fashion shows in Paris and champagne tantalized Americans’ imaginations.
Today, American youth is more attracted to Italy for everything, starting from food and wine: 50% of the students involved in the Italy-USA Foundation survey, "Italy according to the youth of America", in collaboration with the Loyola University of Chicago, the best wine is Italian, while only 26% of the respondents prefer French wine. And while 55% have been at least once to Italy, 97% of those who have never been dream of visiting the Beautiful country, driven, needless to say, by its food (the main reason by 28% of young Americans, followed by cultural diversity (21%), the opportunity to learn a different language (13%) and fashion (10%), another area where the French flag does not fly anymore because the most desirable runways are the ones in Milan (46% of respondents), and Paris (39%).

It is also interesting to note that, in the end, knowledge of Italian wine is linked mainly stereotypical, with 39% of youths indicating pizza the most popular dish, followed by spaghetti (32%) and gnocchi(26%), while for desserts, it is almost a plebiscite for ice cream (91%), followed by the not Italian macaroons (French) and by the very American cheesecake.
It is well known that Italy does not do enough to promote their image in the U.S. and this view is shared by 55% of the sample. A demonstration is that 58% of American youths have never come across a promotional campaign or commercial about Italy, so to get information, 51% of the sample uses Internet and 20% relies on the old word of mouth method .