THE SPECIAL COMMISSIONER OF ARSIAL, MAZZOCCHI: “DOC ROMA” IS HERE… IT IS “AN INNOVATIVE MARKETING OPPORTUNITY PAIRING A POWERFUL NAME TO TWO WINES (ROMA RED AND ROMA WHITE)”

“DOC ROMA” unveiled today in public: “a new DOC,” explains the special commissioner of Arsial (regional agency for the development and innovation of agriculture in Lazio), Erder Mazzocchi, “which overlaps all denomination of origin areas of the Province of Rome but does not take anything away from the historic denominations of the territory. On the contrary, it represents a highly innovative marketing opportunity that permits pairing a powerful name with two exceptional wines (Rome red and Rome white), identified in wine production as strongly connected to our ancient tradition of winemaking.

It is a project based on a procedure, involving all interested parties, that begins with the territory and utilizes an appealing brand name to sponsor a high quality product”.