YOUNG WINE ENTREPRENEURS: “ALCOHOL LIMIT CHARTS ARE INCOMPREHENSIBLE”. EUROPEAN UNION GIVES GO AHEAD FOR “WINE IN MODERATION” CAMPAIGN

Alcohol limit charts are incomprehensible, there are scarce controls, few random road checks, and very little attention from institutions and restaurant owners given to the theme of alcohol abuse: these were the claims made by the president of Agivi (the association of 130 young entrepreneurs in the Italian winemaking business), Enrico Drei Donà, during the presentation of the program “Wine in Moderation – Art de vivre”, which is being promoted by the European Committee of Wine Enterprises (CEEV), the European Committee of Farmers and Cooperatives (COPA and COGECA), and the European Federation of Independent Winemakers (CEVI).

Wine in Moderation, noted Donà, “is a signal that we have been waiting for for a long time. Young producers, primarily, are favorable to the extension of all road checks, bringing them to the same level as other European countries, like France, where there are ten times more checks than in Italy. Lowering the alcohol limit serves little purpose if those who exceed feel that a check is only a rare coincidence. Over the 800,000 km that I have traveled between Emilia-Romagna and the Northeast, I have had only one check. And the charts that are displayed in locales are incomprehensible. It takes seven minutes, timed, to read them and each case is subjective; this is only an initiative by politicians to keep their consciences clear”.