Italy is leader of the wine market in Russia, and is riding the wave of consumption led growth

Italy has a total market share of just below 30%, which confirms it the leading wine exporter to Russia, where an additional 5% growth in demand is expected over the next three years. These are the facts that came from the 16th edition of Vinitaly Russia, which took place just recently and which visited the most important cities, Moscow and St. Petersburg. “In 2018, the Italian product has reached 265 million euros out of the 900 million euros of wine imported to Russia, equal to 29.5% of the total. In the last 15 years there has been an increase in demand in this country that has had few equals around the world and the future projections are positive. And, if it is true that the weight of the upper class in 2022 will rise to 25% of the total population”, commented the vice president of Veronafiere, Matteo Gelmetti, “according to the Vinitaly Observatory and Nomisma Wine Monitor analysis, the average annual growth of Russian demand in the next three years will be about 5%, and credit also goes to the increase in the sparkling segment. Our group has worked in Russia for the last twenty years. Russia has been historically one of the first stages of the Vinitaly internationalization process around the world. We would like to believe that we have also contributed to spreading knowledge of Italian wine here, thereby becoming the market leader”.

“The fact that this year marks the sixteenth edition of this event is a clear sign of its great success, as it represents the top most important event for the promotion of Italian wine here”, said the Russian Ambassador of the Federation from Moscow, Pasquale Terracciano, “and it is now a key reference point for commercial collaboration between Italian and Russian experts in the sector. The data confirm that the Russian market greatly appreciates Italian products, demonstrating that even though there is fierce competition from other countries, the Italian wine sector continues to represent one of Made in Italy’s products of excellence”.