Allegrini 2018

IWSR: in 2022 global consumption of spirits will reach 336 billion bottles and 1.070 billion dollars

The good news is that the biggest growth will be wine (+37.8 million cases), followed by spirits (+36.5 million cases)
IWSR: in 2022 global consumption of spirits will reach 336 billion bottles

Global consumption of spirits is on the road to reaching 28 billion cases (equal to 336 billion bottles) and breaking a trillion dollars in turnover (1.07 to be precise) over the next 5 years, according to the International Wine & Spirits Research forecasts contained in the “IWSR 2018-2022 Forecast: Volume and Value Data”. The study indicates a growth in consumption of 147.1 million 9-liter cases of wine from now until 2022, and a growth in value in the sector of 78.7 billion dollars. The biggest growth, and this is the good news, will be wine (+37.8 million cases), followed by spirits (+36.5 million cases), thanks mainly to still wines and sparkling wines which, unlike vermouth and fortified wines will fly to the US, Russian and Brazilian markets.
Following the difficulties in 2017, beer will also begin to grow again but will then fall from 2019 to 2022, especially in China, Russia and the US, where domestic consumption has been on the decline for years, and so at the end of the five-year period, beer will be stable. Turnover, and therefore values, on the other hand, will continue to grow despite the reduction in volumes of beer consumed.
When we shift our attention to spirits, though, the picture becomes complex, because while on the one hand whiskey, despite tariffs introduced in response to Trump’s protectionist policies, gin and spirits based on agave will conquer more and more consumers, while vodka, whose consumption is closely tied to the Russian market, will see a substantial decline. The consumption of rum and brandy, especially low-end products, is expected to decrease from now to 2022, while the premium segment will show growth for all types of spirits. The key market, in line with past years, will still be the United States, both for wine and spirits, from American whiskey to Irish whiskey, Canadian whiskey, tequila, mezcal, cognac, armagnac and vodka, while the country of reference for gin will be Great Britain, and France will lead consumption of rum. Beer will do quite well in Vietnam, Mexico and Brazil, while the IWSFR report foresees the boom of low-alcohol beer in Germany. Romania will make good cider and Japan will drive the growth of consumption of "mixed drinks". These are just forecasts, of course, but the previous IWSR study in 2017 differed from real data by just -0.4% ...

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