“Organic” soars in Italy, a market niche whose growth seemingly knows no bounds. Since in the first half of 2013 the consumption has gone up a startling 8.8% and the land used for cultivating its produce has grown 6.4%, reaching 1.1 million hectares.

The wine & food sector has been no stranger to the crisis, but there is a market niche whose growth seemingly knows no bounds: organic foods are on a roll, since in the first half of 2013 their consumption has gone up a startling 8.8%, the employees of the sector have gone up 3% and the land used for cultivating its produce has grown 6.4%, reaching 1.1 million hectares. The figures come from the International Salon of Organic and Natural Foods SANA, which took place last week in Bologna.