Allegrini 2018

10 years of “sparkling mania” in the US, consumption of bubbles has increased 51%

Impact Databank data: from 2010 to 2018 Prosecco consumption increased + 561%, a double-digited growth for Champagne, Cava and California bubbles
10 years of “sparkling mania” in the US, and consumption of bubbles increased 51%

In the wine world, the main players of its consumption evolution have been bubbles. In the beginning, they were just end-of-meal wines, then they graduated to culinary wines that could accompany an entire lunch or dinner. Furthermore, they were first considered just celebratory wines for special events, and now have become part of the daily life of consumers around the world. And the US is no exception, as data of Impact Databank of the Shanken group (publisher of Wine Spectator, ed.) reveal. In the period 2007 to 2017, according to the data , overall consumption grew 51.1%, and the absolute leader in this growth, at least in volumes, was Prosecco, which has grown, from 2010 to 2018, an incredible + 561.6%, while consumption is over 5.3 million 9-liter cases. A formidable engine of the “sparkling mania” that has also affected the United States, the number one market in the wine world (and for all of Italian wine), which has seen the most important bubbles grow in double-digits, like Champagne, + 40.4%, Spanish Cava, + 19.2% (and exports of both in excess of 1.7 million 9-liter cases), and also the American production, that is, California-made sparkling wines, which grew +26.6%. The trend is quite solid, therefore, and seems to be headed for the long term. Perhaps, then, the great Italian classic method sparkling wines, such as Trentodoc, Franciacorta, Alta Langa and Asti, could also take advantage of this trend for a comeback.

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