CAN A SMALL ITALIAN WINERY PRODUCE WINE FOR A FOREIGN GIANT? YES, IF IT TELLS THE STORY OF THE TERRITORY AND THE WINE GROWERS, LIKE GIOVANNA TANTINI, WHO PRODUCES WINES FOR “FORTNUM & MASON”…

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Can a small Italian winery produce wine for a foreign giant? Yes, if it tells the story of the territory and the producers. Like Giovanna Tantini, who produces wines for “Fortnum & Mason”.

Can a young and small Italian winery produce wines for a foreign giant? Yes, if it tells about the history of the territory and of the wine growers. Like Giovanna Tantini who has a production of 30,000 bottles in her cellar in Castelnuovo del Garda in Verona, (www.giovannatantini.it), which potentially could become 70,000 and produces wines for Fortnum & Mason (www.fortnumandmason.com), the famous gourmet temple in London and supplier of wines and delicacies for the royal family of England, where there is a corner dedicated to her wines.
“This adventure began in 2006 with a production of Chiaretto and also thanks to my importer who introduced me to a person at Fortnum & Mason,” the dynamic producer told WineNews. “These people are not just looking for big name producers and large amounts, they want to be conquered by the history of the products, as well as the territory and the people: so they were interested in tasting the wine and then they came to visit our winery”.
This story confirms that certain markets are not only looking for a quality product but also an identity and how the operators (and the consumers) seek direct contact with the producers. “It is increasingly clear to me that we need to customize our product, and the producer needs to be out in the field showing it, which gives an added quality to the product. And, moreover, consumers abroad are learning more and more about the world of wine, are therefore looking for specific things and not just accepting what is given. There is a need for direct contact. We need to go abroad in person and welcome these people into the company, because they are interested and want to know what we do and how we work. There must be a passion to build a relationship, not just offer a “cold” bottle”.