WINE HUNTERS (FOR TOP TIER CLIENTS), WINE PROMOTERS (WINE AND EVENTS), WINE DRIVERS (LICENSE-SAVERS), WINE BLOGGERS AND ALSO SOCIAL WINE WRITERS ALWAYS CONNECTED: THE WINE WORLD IS REINVENTING ITSELF- WINENEWS’ IDENTIKIT OF WINE PROFESSIONS

From the wine hunter - on the prowl to catch top-tier clients for wineries and wine shops, to speed things up and cut to the chase - to the wine promoter that pairs wine with events. From the wine driver, the “license-saving” chauffeur that takes connoisseurs home safe and sound, to the wine blogger-turned-wine-seller and the wine writer, always connected through social networks. Times are changing, and the world of wine is reinventing itself: here are the new wine professions, outlined by Winenews. Looking for a more personal contact with wine lovers has pushed the wine world to take a closer look at its old ways and start creating new ones. Wine fans have been asking for innovation and wineries have also started realizing that they need to reach more consumers quicker.

 The wine hunter, a new profession for wineries and wine shops, handy with time-saving and business-simplifying procedures, and always on the lookout for a well-defined and selected clientele, both aficionados and collectors - of whom the wine hunter knows tastes and personal preferences like the back of his own hand –to widen their contacts list. He is a trusted individual, knowledgeable about wine and passionate about it, capable of suggesting wines and of describing the added value of a wine, like anecdotes and tales to charm wine lovers with.

This is the tendency also for those who are in direct daily contact with wine and wine fans: wine bloggers and sellers, who leave the frenetic rhythm of narrating wine and vignerons on internet to go personally out in the field and sell directly to those contacts made on the web. The wine world is more and more aware of the Web and its importance as a key tool to stay in contact with aficionados: one of the new wine professions is the social wine writer, liked mostly by young people who learned the trade inside the winery - but the main consortiums also have one on their payroll - who knows all about their wines, not only the labels, but also historical and daily tidbits, which he regularly shares with wine lovers - on social networks mainly Facebook and Twitter - answering questions and satisfying their curiosities.

And since there’s no event that wine cannot be paired with, we also have the wine promoter, who points out opportunities for winemakers to showcase themselves, like wine & food fairs and cultural events, where wine can be paired with music, art and literature, but also charity events, both as a fundraising catalyst or as a testimonial.
But since breathalyzers are around every corner, and sanctions are stiffer than ever, how can one enjoy his wine in peace? With a wine driver, a personal chauffeur who will get him home safe and sound, which a growing number of clubs, restaurants and wineries offer as a service to their clients and that wine lovers use for special events...