FRENCH WINE AND FOOD MERGE AND PRESENT THE SAME LOGO: BON APPETIT, DESIGNED BY SOPEXA AND THE MINISTRY. THE LOGO WILL BE ON PUBLICITY CAMPAIGNS AND FOOD AND WINE LABELS

It seems France has perfectly understood the concept of a system. The results of the many studies conducted by “AgriMer France” show that the key to success of French food and wine production in the world is betting on the notoriety of the image of France in the world. Therefore, they have decided to invest in a single logo, “Bon Appetìt”, designed by the Sopexa group and the Ministry of Agriculture.

The logo will be featured on all the publicity campaigns as well as on food and wine labels, so that foreign consumers will be able to immediately recognize French products.